Nulla consequat massa quis enim. Donec pede justo, fringilla vel aliquet nec eget arcu. In enim justo, rhoncus vitae.

BLD_Moncler Shanghai P66 (8)

#20 – Top 10 Retail Lighting Design Trends

Top 10 Retail Lighting Design Trends

As a retailer, you must know that creating a welcoming and visually engaging space is vital to attracting customers and boosting sales. One of the most creative elements in achieving this is lighting design. Not only does lighting set the mood and ambiance of your store, but it also highlights your products and draws attention to specific areas.


In 2023, we have observed a host of exciting retail lighting design trends that you can take inspiration from to brighten up your retail stores.

From bold color choices to energy-efficient options, this year’s retail store lighting trends are about creating a unique and memorable shopping experience for your customers.

Whether you’re looking to revamp your store’s lighting or starting from scratch, read on to discover the top 10 lighting design trends for 2023-2024 that will help you redesign your retail store lighting plan.

Importance of Lighting in Retail Spaces

As a crucial aspect of retail space design, lighting plays a pivotal role in creating the right atmosphere and ambiance, which can significantly impact your customer’s shopping experience. In addition, when done correctly, lighting can help to highlight your products and draw attention to critical areas of your store.

One of the key benefits of proper lighting design is that it can complement the store’s architecture and enhance your brand’s image. With the growing creativity of many retail brands, customers seek for more unique shopping experiences. Lighting creates a welcoming environment that encourages customers to spend more time in your store and build a connection with your brand.

When working on the lighting design of your store, a holistic vision is considered to create a sense of depth and dimension in your retail space by combining task, accent, and ambient lighting, which can produce a layered effect that draws attention to critical areas of your store and enhances the overall shopping experience.

Trend #1: Biophilic Lighting

One of the biggest lighting design trends this year is biophilic lighting. Similar to ambient lighting, this trend involves incorporating natural elements, such as plants or raw materials like wood and stone, into your lighting design. In addition, biophilic lighting has a calming effect on people, which can help make your retail space feel more inviting and relaxing.

To incorporate biophilic lighting into your retail space, designs include use of natural materials like wood or stone for your light fixtures. You could also use plants or greenery to create a natural feel in your store. Another option is to use lighting that mimics natural light, such as warm, yellow-toned lighting that creates a sunrise or sunset effect.

Another type of fixture is skylights, which simulate natural light by bringing in sunlight through a roof opening. Light tubes are another fixture that brings natural light to spaces without windows. Finally, biophilic lighting fixtures incorporate in various ways, depending on the needs of the area and the desired aesthetic appeal.


Atelier Cologne Haikou

(Source: Baseline HK)

Trend #2: Statement Lighting Fixtures

Statement lighting fixtures have become increasingly popular in retail stores, as they are a powerful tool to create a unique and memorable shopping experience for customers. These fixtures draw attention and enhance the overall aesthetic appeal of a store while also providing functional illumination.

From pendant lights to chandeliers, statement lighting fixtures come in a variety of shapes, sizes, and styles, making them a versatile choice for any retail space. One of the main benefits of statement lighting fixtures is their ability to create a focal point within a store. By selecting a bold and eye-catching fixture, retailers can guide customers towards specific areas or products, helping to increase sales and boost revenue.

In addition, statement lighting fixtures can help establish a brand identity, as they are customized to reflect a store’s unique style and personality. Lacoste, for example, displays chandeliers in its stores called “Big C” and is created with two pieces of three quarters of circle fitting perfectly together and representing a giant tennis ball. By strategically placing statement fixtures throughout a store, retailers can create a dynamic and visually appealing environment that encourages customers to stay longer and explore more.


Baseline Lacoste

(Source: Baseline HK)

Trend #3: Vintage and Retro Lighting

Retail stores always look for unique and eye-catching ways to display their products and create an inviting atmosphere for customers. One trend that has recently gained popularity is the use of vintage and retro lighting in retail spaces. These types of fixtures can add a touch of character and whimsy to any store and have the added benefit of being environmentally friendly.

Vintage lighting refers to fixtures produced in the past, typically before the 1960s. These fixtures often feature intricate designs and details that are difficult to find in modern lighting. Retro lighting, however, refers to fixtures designed to look like they were produced in the past but are new. These fixtures often feature modern technology and energy-efficient bulbs, making them an excellent choice for businesses looking to reduce their carbon footprint.

When it comes to using vintage and retro lighting in retail shops, the possibilities are endless. A vintage chandelier can add a touch of elegance to a high-end clothing store, while retro neon signs can give a trendy boutique a fun and playful vibe. Vintage desk lamps can add a touch of sophistication to a bookstore or library, while retro pendant lights can create a cozy atmosphere in a coffee shop or restaurant.

In addition to their aesthetic appeal, vintage and retro lighting fixtures can be a great way to attract customers and create a memorable shopping experience. Potential customers are more likely to stop and take notice of a store that has unique and exciting lighting, and they may be more inclined to purchase as a result.

Trend #4: Industrial-Style Lighting

Industrial-style lighting has become increasingly popular in retail stores over the years. This type of lighting creates a unique and moody atmosphere perfect for showcasing products and setting the tone for the shopping experience.

Industrial-style lighting is characterized by its raw and unfinished look, with exposed bulbs, metal shades, and simple fixtures reminiscent of old factories and warehouses. The use of this style of lighting in retail shops can make a significant impact on the overall aesthetic of the space.

One of the main benefits of using industrial-style lighting in retail stores is its ability to draw attention to specific products or areas of the store. In addition, the warm and inviting glow of the bulbs can create a cozy and intimate atmosphere, making customers feel more comfortable and at ease while they shop.

In addition to its aesthetic appeal, industrial-style lighting is highly functional in retail spaces. Its simple and minimalist design can make it easy to install and maintain, while its durable construction ensures that it will last for years.


Top 10 Retail Lighting Design Trends for 2023

(Source: Baseline HK)

Trend #5: Smart Lighting Systems

Smart lighting systems have revolutionized how retail stores present products and engage with customers. In addition, technological advancements have made these systems more affordable and accessible to businesses of all sizes.

Smart lighting systems allow retailers to adjust the brightness, color, and angle of the lights to create the perfect ambiance for their products. In addition, these systems change throughout the day as how they are programmed, giving customers an immersive and interactive experience.

By using lighting to highlight specific products or areas of the store, retailers can create a more engaging and personalized shopping experience for their customers. These systems also influence customer behavior, encouraging them to spend more time in a particular store section or promoting specific products.

Smart lighting systems are also energy-efficient, helping retailers save on electricity bills. These systems use LED lights that consume less energy and last longer than traditional ones. In addition, some smart lighting systems with motion sensors can detect when a customer enters or leaves a particular area, allowing retailers to adjust the lighting accordingly.

Trend #6: Bespoke Lighting

Bespoke lighting goes beyond the realm of traditional lighting fixtures. It represents the fusion of lighting design and artistry, creating unique luminaires that are tailor-made to suit the specific needs and aspirations of a retail space. Unlike off-the-shelf lighting solutions, bespoke lighting involves a collaborative process between lighting designers, artisans, and the brand to craft lighting fixtures that embody the brand’s essence, style, and desired ambiance.

One of the remarkable aspects of state-of-the-art bespoke lighting is its transformation of lighting fixtures into pieces of art. Lighting designers, drawing inspiration from various artistic disciplines, create bespoke fixtures that serve as visual focal points within the retail environment. These fixtures are carefully crafted using a range of materials, from hand-blown glass and exquisite metals to innovative composites, resulting in extraordinary and visually captivating designs. By elevating lighting to an artistic level, bespoke lighting adds an unparalleled sense of beauty and aesthetic pleasure to the overall boutique design.

In today’s competitive retail landscape, establishing a unique brand identity is crucial. Bespoke lighting offers retailers a powerful tool to express their brand values, personality, and story through visual illumination. By customizing lighting fixtures to align with the brand’s identity, bespoke lighting creates a cohesive and immersive brand experience. Whether it’s an elegant chandelier, a sculptural pendant, or an intricately designed wall sconce, bespoke lighting fixtures become emblematic symbols of the brand, leaving a lasting impression on customers and enhancing brand recognition.


Baseline Lighting Design Studio - Louis Vuitton Shanghai

(Source: Baseline HK)

Trend #7: Sustainable Lighting

Sustainable lighting in retail stores is crucial to creating a sustainable retail environment. Using these lighting systems can significantly reduce a store’s energy consumption, lowering energy costs and increasing the store’s energy efficiency.

Retailers can choose from various sustainable lighting options, such as smart lighting systems and high efficient lighting fixtures, which are highly energy-efficient and have a long lifespan.

Retailers can leverage the latest lighting technologies to create dynamic lighting schemes that can be adapted to suit different times of the day, seasons, and even specific events or promotions. This flexibility allows retailers to create a unique and engaging shopping experience for their customers, which can increase customer satisfaction and loyalty.

In addition to energy-efficient lighting systems, retailers can adopt sustainable lighting practices such as natural daylighting and sensor-based lighting systems. Windows and skylights are the primary sources of natural light during the day that reduce the need for artificial lighting.


Baseline - Lacoste - HKRI - Footwear concept

(Source: Baseline HK)

Trend #8: Bold and Colorful Lighting

Bold and colorful lighting has become a popular trend in retail stores today. It is a creative way to make a statement and create a unique customer shopping experience. Bold lighting can highlight areas of the store, draw attention to specific products, and create a mood or atmosphere that complements the brand. In addition, it creates a sense of urgency or excitement, encouraging customers to purchase.

When it comes to choosing bold and colorful lighting for a retail store, it is essential to consider the brand’s values and target audience. The lighting should align with the brand’s image and message and appeal to the target audience. For example, bright and bold colors may be appropriate for a youth-oriented brand, while muted and subdued lighting suits a luxury brand better.

Another important consideration is the placement of the lighting. It should strategically highlight critical areas of the store, such as product displays or special promotions. In addition, it can guide customers through the store and create a sense of flow.

Overall, bold and colorful lighting can be a powerful tool for retail stores to create a memorable and engaging shopping experience for customers. It can help to differentiate the brand from competitors, create a sense of excitement and urgency, and ultimately drive sales. By carefully selecting the proper lighting and placement, retailers can create a unique and effective marketing strategy that resonates with their target audience.

Trend #9: Minimalist Lighting Design

Minimalist lighting design has become increasingly popular in retail stores, as it creates a clean and modern aesthetic that can enhance the overall shopping experience for customers. This approach to lighting characterizes a simple and understated design, focusing on functionality and efficiency.

In minimalist lighting design, the lighting fixtures are small and discreet, focusing on creating a soft and even glow throughout the store. This design is achievable through recessed lighting, track lighting, or pendant lighting, depending on the specific needs and style of the store. Light bulbs are perfect for achieving this result.

One of the benefits of minimalist lighting design in retail stores is that it can highlight specific products or areas of the store without overpowering or distracting from the overall shopping experience. By using lighting to draw attention to particular displays or merchandise, retailers can create a more immersive and engaging shopping experience for their customers.

Additionally, minimalist lighting design can create a sense of calm and relaxation in the store, which is particularly effective for retailers selling products that promote wellness or relaxation.

Whether used to highlight specific products or create a sense of calm and relaxation, minimalist lighting design is a valuable tool for retailers looking to create a memorable and compelling shopping experience for their customers.

Trend #10: Interactive Lighting Experiences

With the ability to create a unique atmosphere and stimulate customer engagement, interactive lighting experiences are becoming an increasingly popular trend among retailers.

Interactive lighting experiences can take many forms. For example, some retailers use lighting to create dynamic and immersive environments that change with the time of day or the weather outside. Others use lighting to direct customers towards certain products or highlight specific features of their store’s design. Still, others are using lighting as a tool for storytelling, creating immersive experiences that transport customers to another time or place.

One of the most significant benefits of interactive lighting experiences is their ability to engage customers more emotionally. By creating a dynamic and engaging atmosphere, retailers can build a deeper connection with their customers and enhance their overall shopping experience. This emotional connection can lead to increased loyalty and repeat business, as customers are more likely to remember and return to stores that provide them with unique and memorable experiences.

Interactive lighting experiences can also significantly impact a store’s bottom line. By creating a more engaging and visually appealing environment, retailers can increase the amount of time customers spend in-store and encourage them to make more purchases. Additionally, by using lighting to highlight specific products or features, retailers can draw attention to items that might otherwise go unnoticed and increase the likelihood of a sale.


Interior lighting design of a fashion shop

(Source: Envato Elements)

How to Incorporate these Trends in your Retail Space

Installing lighting trends in retail stores has become crucial in creating a pleasant and enticing shopping experience for customers. However, it is essential to note that specific prerequisites are to consider before installing these lighting trends.

The first prerequisite is clearly understanding the store’s brand and target audience. This step will help select the appropriate lighting scheme, color, temperature, and intensity to complement the store’s overall theme and appeal to its customers.

The second prerequisite is ensuring the store has the necessary infrastructure to install new lighting fixtures. It includes having a reliable power source, adequate wiring, and the ability to control and adjust the lighting as needed. It is also essential to consider the environmental impact of the lighting installation, such as energy consumption and heat emission, and take steps to minimize any adverse effects.

Another prerequisite is to create a plan for the installation process that considers the store’s operating hours and minimizes any disruptions to customers. For example, it may involve scheduling the installation during off-peak hours or dividing the installation process into more minor phases to avoid prolonged closures.

Lastly, having a budget in place for installing lighting trends in retail stores is essential. It includes the cost of the lighting fixtures and any necessary electrical work, installation fees, and ongoing maintenance costs. Again, working with a professional lighting consultant or contractor is wise to ensure that the project is completed within budget and to the highest standard.

Conclusion: Importance of Staying Up-to-date with Lighting Design Trends

Staying up-to-date with ways to design retail lighting is essential for retailers who want to create a unique and memorable shopping experience for their customers. By incorporating these trends into your retail space, you can create a welcoming, visually engaging environment that can draw customers in to spend more time in your store and build a connection with your brand.

Whether you incorporate biophilic lighting, statement lighting fixtures, or interactive lighting experiences, the key is creating a lighting design that supports your brand and your store’s overall aesthetic. So, take some time to explore the latest lighting design trends and find the ones that best support your store lighting plan.

Suppose you’re looking for a more sustainable approach to your lighting or require customized settings for your unique business needs. In that case, Baseline Lighting Design Studio offers the best lighting experts to leverage the mood and atmosphere to lure your customer’s lasting attention.

As an International lighting solutions provider, Baseline specializes in designing sustainable lighting schemes for high-end hospitality industries and luxury retail, offering services like Decorative Lighting Engineering and Lighting Design Consultancy.

Every project undertaken ensures complete satisfaction of the client’s holistic design vision and project scope from preliminary designing to implementation while incorporating sustainable strategies. Learn more about the various projects or browse our blogs to understand how we can cater to your brand needs.