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InsideRetail – Enhancing retail with sustainable lighting

InsideRetail – Enhancing retail with sustainable lighting

Featured in InsideRetail’s latest « Asia’s Coolest Retailers », Baseline Lighting Design tells more about how its studio contributes to the success of your brand through unique and sustainable lighting designs.

Light is music for your eyes. The lighting designer is in charge of composing a melodious set that will evoke a wide range of positive emotions,” shares Boris Duhamel, founder & CEO of Baseline Lighting Design Studio.

Founded in 2012, Baseline is a multicultural international lighting design studio specialising in premium and luxury retail including fashion, accessories, cosmetics, and jewellery.

The lighting experts of Baseline work in harmony with retailers and architects and are determined to transform the initial design package into a multisensorial customer experience. Through lighting design, the team will illuminate your store, reinforce your brand identity, and beautify your products to create a unique atmosphere.

During past years, Baseline has integrated a sustainable approach into all its designs. Their designers are LEED-certified, and they guarantee to clients that they treat projects in accordance with environmental criteria to reduce energy consumption. Their designers have become trusted consultants for luxury brands Moncler, L’Oréal, Shiseido, and the Maisons from LVMH and Richemont groups… contributing to the optimisation of their lighting power consumption and alignment with today’s environmental standards. Through its work, Baseline proves that a sustainable lighting design has a positive influence on the visual experience, improving retail atmospheres thanks to reflective lighting scenes.

Since its creation, Baseline Lighting experts have completed more than 1000 projects worldwide and contributed to the success of many retail stores. Baseline is guided by its passion for lighting design and a team spirit that encourages team members – through tailor-made services – to create excellence for their clients.

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