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About
  /  About

WHO WE ARE

Baseline is a Lighting Design Studio specializing in Luxury Retail and High-end Hospitality

Through the best lighting strategy application, our lighting experts create a unique and memorable design that complements your brand image, your estates, and your products. We apprehend lighting as a vehicle to leverage atmospheres and enhance customers’ experience. We extend our scope of work offering a vertical solution and following up on projects from preliminary design to implementation to keep control of design authorship. To complement our services, we also create custom-made decorative lighting that will compose the Interior Design signature based on your projects.

Our designers have architectural and engineering backgrounds, allowing them to tackle the complexity of building and technology. We value our clients’ goals and vision and coordinate with their teams and consultants. As a team, we craft ideas, create designs, and then transform them into real-life solutions with a successful blend of creativity and pragmatism. We ensure monitoring of projects worldwide, supported by our international team based in Hong Kong and Shanghai, as well as our associates present in other regions of the world.

LIGHTING
DESIGN CONSULTANCY

CONTROL
SYSTEM ENGINEERING

CUSTOM-MADE
DECORATIVE LIGHTING

BASELINE
ART GALLERY

SUSTAINABLE MISSION

At Baseline, our philosophy is to thrive to implement the most sustainable designs and help clients reduce their environmental impact. We believe our practice can play a significant role in reducing carbon emissions. We apply energy monitoring systems to ensure green building conception. Our lighting designers are LEED Green Associates, trained to comply with environmental lighting requirements, reducing the lighting power consumption of your spaces (i.e., low wattage and high efficiency per square meter LPD < 30W/m2). We are also certified EcoVadis Silver, ensuring high CSR, and comply with environmental standards listed below:

LEED GREEN ASSOCIATES

LEED is a green building certification program and the globally recognized standard for the design, construction, and operation of high-performance green buildings and neighborhoods.

ECOVADIS

EcoVadis is the universal sustainability rating authority, evaluating ethics and environmental behaviours.
The rating focuses on Environment, Labor & Human Rights, Ethics, and Sustainable Procurement based on international standards.

FITWEL

Fitwel is a renowned certification system ensuring wellness within buildings and communities. Optimizing the health and well-being of people is the focus of Fitwel, leading industries towards social and sustainable standards.

LOTUS

LOTUS is Vietnam’s green building rating system for key areas such as Energy, Water, Materials & Resources, Health & Comfort, and Site & Environment. LOTUS assesses buildings’ lifecycle and ensures environmental performance.

GREEN BUILDING EVALUATION LABEL

Green Building Evaluation Label is China’s three-star certification promoting the conception of green sustainable buildings.

AWARDS & CERTIFICATIONS

IES ILLUMINATION AWARDS

Awards of Merit 2021

CE LA VIE, Shanghai

CIBSE CERTIFICATION

Design & Operation of building services for better environment performance

IALD CERTIFICATION

Best practices efficiency

AUTODESK CERTIFICATE

REVIT Architecture – BIM 360

CASAMBI

Wireless Lighting Control System Expertise

MARRIOTT CERTIFICATION

Registered Lighting Consultant Hotel Design

INSIDE LVMH CERTIFICATION

Fundamentals of Luxury and its key challenges

LEPTITJOUNAL AWARDS 2020

Trophy of French Entrepreneur in Hong Kong