Baselinehk Ltd (Baselinehk) Online Privacy Policy

BASELINEHK has established this Privacy Policy to explain how it protects and manages the personal information that it collects from you (the customer) online.

    1. Consent for Collection, Use and Disclosure

Your use of the BASELINEHK site and/or your registration for BASELINEHK products and services constitute your consent to the terms of this Privacy Policy. If you do not agree to the terms of this Privacy Policy, please do not use the BASELINEHK site.

BASELINEHK may occasionally update this Privacy Policy and will post the changes at this or another specified location.

A customer may withdraw his or her consent for collection, use and disclosure at any time. Please note that, if you do, BASELINEHK may suspend its provision of products and services to you.


BASELINEHK collects, at the time of your registration and your sign-on to its web site, certain “personal information”? (information that personally identifies you) including but not limited to your name, email address, home or work address, telephone number, and information about your computer hardware and software (e.g., IP address, operating system, browser type, domain name, URL, access times, and referring web site addresses).

BASELINEHK has implemented this Privacy Policy to protect personal information received from its customers, and to respond to any inquiries. The Privacy Policy also provides that BASELINEHK will use appropriate contractual means to establish a comparable level of protection for personal information which is sent for processing by third parties on BASELINEHK’s behalf.

    1. Third Party Vendors

This website uses Google AdWords and may use in future other marketing platforms such as Bing Ads, Facebook ads, Twitter ads, etc.

Google’s advertising network displays BASELINEHK ads on other websites. Google uses cookies to display BASELINEHK ads based on our visitors’ past visits to the BASELINEHK website.

You may opt out of Google’s use of cookies by visiting the Google advertising opt-out page.

This website uses the Google AdWords remarketing service to advertise on third party websites (including Google) to previous visitors to our site. It could mean that we advertise to previous visitors who haven’t completed a task on our site, for example using the contact form to make an enquiry.

This could be in the form of an advertisement on the Google search results page, or a site in the Google Display Network. Third-party vendors, including Google, use cookies to serve ads based on someone’s past visits to the BASELINEHK website. Of course, any data collected will be used in accordance with our own privacy policy and Google’s privacy policy.

You can set preferences for how Google advertises to you using the Google Ad Preferences (Google Ads Settings) page, and if you want to you can
opt out of interest-based advertising entirely by cookie settings


    1. Purposes for Collecting Personal Information

BASELINEHK collects and uses personal information for the following Identified Purposes:

      1. to understand customer needs regarding BASELINEHK’s services;
      2. to fulfill your requests for products, services or information;
      3. to communicate with customers and site visitors, when necessary, and to inform customers of upgrades, as well as of other products and services available from BASELINEHK, its affiliates and third parties;
      4. to allow customers to access limited-entry areas of BASELINEHK’s site;
      5. to personalize some of our services and products for you and to deliver targeted advertisements and offers from BASELINEHK and third parties;
      6. to bill accounts and maintain payment records; if applicable.
      7. to comply with any applicable law, regulation, legal process or government request;
      8. to respond to a legitimate claim, or to address our reasonable belief, that you are violating the rights of any third party or any of the agreements or policies that govern your use of the BASELINEHK site or any BASELINEHK product or service;
      9. to protect the services, products or rights of BASELINEHK, including but not limited to the security or integrity of the BASELINEHK site; and
      10. to identify and resolve technical problems concerning BASELINEHK’s site, products and services.

If we hire other companies to provide some products or services on our behalf, then we will only provide those companies the personal information they need for the Identified Purposes, and we will limit their rights to use and further disclose your personal information as appropriate in the course of their work for us.

    1. Limiting the Collection of Personal Information

BASELINEHK limits its collection of personal information to only that information which is necessary for the Identified Purposes. BASELINEHK does not direct its site to, nor does it knowingly collect any personal information from children under the age of thirteen.

When you visit the BASELINEHK web site, a cookie may be placed on your computer or the cookie may be read if you have visited the BASELINEHK site previously. BASELINEHK uses cookies to allow BASELINEHK to determine which products and services you have already purchased so that BASELINEHK does not provide redundant information to you, and, if you are an BASELINEHK affiliate, to track BASELINEHK sales made to customers referred by you so that you can receive compensation under our affiliate program. If you choose to not have your browser accept cookies from the BASELINEHK web site, you may not be able to view all the text on the screens, or to experience a personalized visit, or to subscribe to certain service and product offerings on the BASELINEHK site.

    1. Disclosure, Processing and Retention

BASELINEHK does not sell, rent or disclose your personal information to anyone else, except:

      1. to someone you have designated to act as your agent, for one or more of the Identified Purposes (listed in Section 2, above);
      2. a very limited amount, and in very few cases, to BASELINEHK’s employees, independent contractors, subsidiaries, affiliates, consultants, business associates, service providers, suppliers and agents, acting on BASELINEHK’s behalf for any of the Identified Purposes;
      3. as necessary if BASELINEHK has reason to believe that disclosure is necessary to identify, contact or bring legal action against someone who may be causing injury to or interference (either intentionally or unintentionally) with BASELINEHK’s rights or property, other users of BASELINEHK’s web site, products or services, or anyone else that could be harmed by such activities; and
      4. to respond to judicial process and provide information to law enforcement agencies or in connection with an investigation on matters related to public safety, as permitted by law, or otherwise as required by law.

In addition, as we continue to develop our business, we or our affiliates may sell or buy other businesses or entities, or we may merge with another company. In such transactions, personal information may be one of the transferred business assets. Also, in the event that BASELINEHK or substantially all of its assets are acquired, your personal information may be one of the transferred assets.

Your information may be stored and processed in India, or in any other country in which BASELINEHK or its affiliates, subsidiaries or agents maintain facilities. By using this web site, you consent to any such transfer of information outside of your country.

After your account becomes inactive (that is, if you request to be removed from our database), BASELINEHK will keep your personal information in its archives. Your information will then be used only as necessary for tax reasons or to prove BASELINEHK’s compliance with any applicable law.

    1. Accuracy of Personal Information

BASELINEHK will use reasonable efforts to keep customer personal information accurate for the Identified Purposes, and for minimizing the possibility of making inappropriate customer decisions based on such information. Customers are responsible for informing BASELINEHK about changes to their personal information. BASELINEHK will use new or updated personal information it receives from customers to update its own records.

    1. Security Safeguards

BASELINEHK will use reasonable efforts to protect customers’ personal information.

    1. Access to Personal Information

BASELINEHK will afford you a reasonable opportunity to review the personal information in your file, if you so request by writing to:

Baseline Ltd
Unit D – 10/F – Joint Venture Ind. Bldg.
76 Hung To road, Kwun Tong
Kowloon – HONG KONG
+852 28697635


If BASELINEHK is not able to provide access to some aspect of a customer’s personal information, it will provide reasons for denying access such as; that by doing so would likely reveal personal information about a third party, or that it is confidential commercial information or attorney’client privileged communications, or that the information relates to a breach of an agreement or a contravention of law, or that its disclosure could reasonably be expected to threaten the life or security of another individual.